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We innovate and create at the intersection of digital, branding and design to provide the best possible impact for our clients & partners.

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Strategy and branding are our drivers.

WHAT WE DO

SERVICES

1. IMMERSION & DIAGNOSTIC 

  • Research

  • Market and context analysis

  • Branding project

  • Naming

  • Brand platform

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Through a deep immersion process, we seek to map and structure the brand equity ecosystem, understanding its relationship with different stakeholders and the attributes that underlie the brand promise.

Then, through macro environment analysis, we map the competing brands, benchmarks and best marketing practices, so that it is possible to create an understanding of the current context of the brand, the place it occupies in the segment and how it is positioned among the different market players.

2. BRAND EXPRESSION

 

  • Visual identity

  • Stationary

  • Graphic design website

  • Verbal identity

  • Strategic communication planning

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Once the brand essence is defined, the next step consists of consolidating the brand platform – which must guarantee the guidelines for the development of the narrative and be able to represent the uniqueness and aspects that make the brand unique.

 

Once the brand platform is consolidated, the next step is to materialize the brand's expression, through visual and verbal elements. They are responsible for differentiating and incorporating the intangible aspects – such as emotion and feeling – reflecting in the construction of a strong, lasting brand that is positioned in a relevant way.

3. ACTIVATIONS & EXPERIENCES

  • Branding online

  • Creative direction

  • Institutional film

  • Seeding

  • PR tactics

  • Special projects

  • Textile printing

  • Illustration

  • Lettering

Branding is an ongoing work of strategic brand management. Therefore, it is necessary to ensure that the brand is able to convey its positioning in a unique and consistent way at the different touchpoints.

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This stage represents the consolidation of the value ecosystem through activations that seek to promote and make the brand expression tangible. More than communicating, we seek to create genuine connections that engage and create value.

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